Executive Producer, Head of Production & Creative Technology

Moto X Digital OOH

Out of home

** This is a case study video so please do not judge the shooting and edit. **

Moto X Digital OOH

** This is a case study video. Please judge the quality of shooting and edit accordingly. ** 

This presentation features Times Square takeovers and point-of-purchase kiosks and store fronts on 34th Street in Manhattan, New York City.

For the launch of Motorola's flagship phone, the Moto X, we created never-before-seen physical and digital experiences in print and outdoor – from a bus shelter that complimented your style, to a print ad that let you customize your phone.

Our 360° campaign took the advertising and media world by storm. The Verge, Fast Company, Mashable, Gizmodo, AdeAge, Engadget, noticed the work, and millions of others did too.

My Razorfish production team worked with our internal technology team and 3rd party vendors to build and deploy kiosks allowing user to design their own phone, purchase it, and have it shipped to their home. And of course they could notify all of their social media friends about their purchase.

Agency Razorfish

Motorola – The Interactive Print Ad, Wired magazine

  • 2014 Cannes Lions, Shortlist: Innovation
  • 2014 One Show, Bronze Pencil: Innovation in Print
  • 2014 Webby Honoree, National Advertising
  • 2014 New York Design Awards, Best in Category: Advertising – Print 
  • 2014 IAB Mixx Awards, Gold: Augmented Reality
  • 2014 New York Design Awards, Best in Category: Advertising - Outdoor, Retail, Point-of-Sale