Greetings!

Here are some projects of interest I thought might make the best use of your time.

Make yourselves at home elsewhere here. Feel free to drill down to specific categories with the menu at the top of the page. If you're not seeing something you're looking for, please just ask. 

-pm berry

1.  SAMSUNG MOBILE (above)
"Subway" - Highlights how easily your can share media by tapping another Samsung phone. Unique creative approach.

2. SAMSUNG DIGITAL POINT-OF-SALE WITH INTERACTIVE POSTERS
Team responsible for buildout and technology of these Samsung Mobile interactive kiosks. Also QR code tags embedded within the posters, creating an interactive experience for Samsung phone owners. Partnered with 3rd parties and internal Razorfish Emerging Tech team. They did not shoot video.

3. MOTO-X WIRED AD
2014 Cannes Lions, Shortlist: Innovation 2014 One Show, Bronze Pencil: Innovation in Print 2014 Webby Honoree, National Advertising 2014 New York Design Awards, Best in Category: Advertising – Print 2014 IAB Mixx Awards, Gold: Augmented Reality 2014 New York Design Awards, Best in Category: Advertising - Outdoor, Retail, Point-of-Sale

4. Tony the TIGER IRL
My Edelman team partnered with Jim Henson's Creature Shop in reimagining Tony the Tiger IRL for Kellogg's Frosted Flakes. Though I refer to it as a robot, it is a life-size puppet worn by an acrobat. Another puppeteer operates all of the animated facial features via blue tooth with an iPad.

5. PLAYABLE CHOCOLATE "VINYL" LP 
Click link for Fast Company article.
Playable. Edible. Music.

Here is one way to rewrite the text with some added flair: Teens and cereal?

As likely a pair as cats and baths. To get New Chocolate Frosted Flakes to register on their radar, we couldn't simply buy their attention - we had to seize it through their one true love: music. We knew that tunes shape their world, so we dreamed up an unprecedented stunt - the first-ever edible record, spun not from vinyl but from crispy flakes and melty chocolate. This revolutionary cereal disc played a hot new single from an up-and-coming band.

We catapulted into social media glory with 1.4 million electric engagements, from YouTube reaction videos to love from top teen sites. As music and chocolate swirled through bleeding-edge blogs and broadcasts, we spotlighted Chocolate Frosted Flakes as the freshest innovation on the cereal scene. Our integrated earned media campaign strengthened the Frosted Flakes brand year-over-year, positioning it to win over formerly faint-hearted cereal fans. And we scored these monster results without a single paid ad - just pure, organic teenager enthusiasm. For connecting with youth through flavor and sound, we struck musical, magical gold.

Creative Director - Baptiste Limb
Executive Producer - Katie Walker
Head of Production - Pat Berry

6. SAMSUNG "ROOMS"
A companion piece to the "Subway" spot #1.

7. AT&T FLAGSHIP STORE
My team produced all content inside the AT&T Flagship store on Michigan Ave. in Chicago. Included POV driving simulations.

8. TIMES SQUARE TAKEOVERS
My Razorfish team did two Times Square complete takeovers, including design and production of the many odd-shaped screens throughout the area.
Cannes Lions, Shortlist: Innovation 
One Show, Bronze Pencil: Innovation in Print
Webby Honoree, National Advertising
New York Design Awards, Best in Category: Advertising – Print IAB Mixx Awards, Gold: Augmented Reality
New York Design Awards, Best in Category: Advertising - Outdoor, Retail, Point-of-Sale

9. INFLUENCER - DEVIN SUPER TRAMP

PRODUCER: PAT BERRY

Experiential Agency: On Board Experiential
Prodco/Director: Devin SuperTramp
Creative Director: Aaron Noffsinger

ADFREAK

DEVIN SUPERTRAMP CREATES A 260-FOOT WATER SLIDE DOWN A SAN FRANCISCO STREET

BEAR NAKED GRANOLA IS YOUTUBE INFLUENCER'S NEWEST CLIENT

Link

BATTLE CREEK, Mich., July 17, 2014 /PRNewswire/ -- On June 21, the longest day of the year, Bear Naked® Granola brought the ultimate urban surfing experience to the iconic hills of San Francisco, California. Those up for the challenge took to boards, rafts and even bare feet to surf down the one-and-a-half city block course.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7271751-bear-naked-granola-big-wave-surfing-hits-the-streets-of-san-fran

To share the big wave action with fans across the country, Bear Naked turned to Recommended Media and YouTube superstar Devin "Super Tramp" Graham to produce a video that brought the day to life in a way only they can. This video inspires outdoor enthusiasts to #chasethesun and make the most of all 93 days of summer.

"With only 10 weeks left in summer we're encouraging our fans to make the most of the longer days and get outside to #chasethesun," said Bear Naked marketing director Andy Shripka. "Bear Naked's Granolas and Energy Bars provide real energy so you never have to miss a single moment with friends."

Packed with simple ingredients, Bear Naked Granola provides the perfect combination of taste and nutrition to help fuel bold adventures from sun up to sun down—so you can devour every second of summer.

Watch Bear Naked's off-the-hook urban surfing video on YouTube and share your own #chasethesun moments online. Don't forget to check out Bear Naked Granola on Facebook, Twitter and Instagram to see how you can devour more of summer.

8. MOTO-X Digital-out-of-home
Digital signage plastered New York and other areas. Times Square takeover a well.