Executive Producer, Head of Production & Creative Technology

Bear Naked - Urban Surfing


Bear Naked - Urban Surfing

Producer: Pat Berry

Experiential Agency: On Board Experiential
Prodco/Director: Devin SuperTramp
Creative Director: Aaron Noffsinger


Devin SuperTramp Creates a 260-Foot Water Slide Down a San Francisco Street

Bear Naked Granola is YouTube influencer's newest client


BATTLE CREEK, Mich., July 17, 2014 /PRNewswire/ -- On June 21, the longest day of the year, Bear Naked® Granola brought the ultimate urban surfing experience to the iconic hills of San Francisco, California. Those up for the challenge took to boards, rafts and even bare feet to surf down the one-and-a-half city block course.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7271751-bear-naked-granola-big-wave-surfing-hits-the-streets-of-san-fran

To share the big wave action with fans across the country, Bear Naked turned to Recommended Media and YouTube superstar Devin "Super Tramp" Graham to produce a video that brought the day to life in a way only they can. This video inspires outdoor enthusiasts to #chasethesun and make the most of all 93 days of summer.

"With only 10 weeks left in summer we're encouraging our fans to make the most of the longer days and get outside to #chasethesun," said Bear Naked marketing director Andy Shripka. "Bear Naked's Granolas and Energy Bars provide real energy so you never have to miss a single moment with friends."

Packed with simple ingredients, Bear Naked Granola provides the perfect combination of taste and nutrition to help fuel bold adventures from sun up to sun down—so you can devour every second of summer.

Watch Bear Naked's off-the-hook urban surfing video on YouTube and share your own #chasethesun moments online. Don't forget to check out Bear Naked Granola on FacebookTwitter and Instagram to see how you can devour more of summer.